Il medium e il massagio Book
Considered one of the essential books of the 20th century on the theory of communication, the original 1967 edition was published as The Medium is the Massage, despite the typesetting error. Marshall McLuhan’s philosophy encompasses the world of merchandise, the press, advertising, and the arts. Inside, the overlapping of text and image, as designed by the anarchic Quentin Fiore, becomes a literal reflection of the author’s controversial beliefs that the medium is, as originally expressed, the message. We love this Italian paperback edition with its pure white textured uncoated paper cover debossed with minimalist typography.
11cm x 18cm. 160 pages. In Italian. Published in 2019.
We are lifelong bibliophiles. Shelves filled with books line our studio walls and more are stacked on every surface. We admire their design, scrutinize their typography, fetishize their paper and analyze their binding. We read them for research, for inspiration, for the sheer pleasure of exploring new worlds of thought and experience.
We have curated a selection of books to offer our audience, based on our interests and yours. Most of our books are limited editions or out of print, they are seldom available in the US, and not available on Amazon.
The fact that we have now launched our own imprint seems an inevitable extension. Wms&Co. books are created in collaboration with the interesting characters, visionaries and designers we encounter. Subject matter varies wildly but is always infused with the spirit of creativity and a respect for good design.