{"product_id":"nittosha-blue-label-matches","title":"Nittosha Blue Label Matches","description":"\u003cp\u003eIndigo and white, the oldest Japanese palette, on a box of matches made yesterday. Nittosha has been striking fires in Himeji since 1900, and the Blue Label is its modern classic: a retro box design revived in deep indigo, with the color carried all the way into the sticks themselves.\u003c\/p\u003e\u003cp\u003eA small object that gets used, struck for a candle or a stick of incense, and somehow never put away.\u003c\/p\u003e\u003cp\u003eNittosha began in Himeji in 1900, when Hiromatsu Onishi started making matchboxes, and grew on advertising matches, the printed boxes that shops and cafés once handed out across Japan. Today it is one of the few manufacturers in Japan still making matches from start to finish.\u003c\/p\u003e\u003cp\u003ePart of our \u003ca href=\"\/collections\/home-scents\"\u003eHome Scenting\u003c\/a\u003e and \u003ca href=\"\/collections\/japanese-minimalism\"\u003eJapanese Minimalism\u003c\/a\u003e collections.\u003c\/p\u003e","brand":"Curious Corners","offers":[{"title":"Default Title","offer_id":67942506135858,"sku":"Curious-BlueMatches-Peach","price":7.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/1384\/2854\/files\/185fce9a3c6947330f5482f16e651a5f.jpg?v=1791561833","url":"https:\/\/wmscoshop.com\/products\/nittosha-blue-label-matches","provider":"Wms\u0026Co.","version":"1.0","type":"link"}