Braun: Designed To Keep - Wms&Co.
Braun: Designed To Keep - Wms&Co.
Braun: Designed To Keep - Wms&Co.
Braun: Designed To Keep - Wms&Co.
Braun: Designed To Keep - Wms&Co.
Braun: Designed To Keep - Wms&Co.
Braun: Designed To Keep - Wms&Co.
Braun: Designed To Keep - Wms&Co.
Braun: Designed To Keep - Wms&Co.
Braun: Designed To Keep - Wms&Co.
Braun: Designed To Keep - Wms&Co.

Braun: Designed To Keep

$80.00

Among design narratives, few speak with the clarity of Braun—a study in how principled aesthetics can transform culture. This chronicle traces the evolution of a German electronics house that dared to reimagine the very language of modern living.

Since 1921, Braun has shaped contemporary existence through designs guided by unwavering principles: useful, beautiful, built to endure. 

This comprehensive chronicle documents how a German electronics company transformed quotidian objects into quiet monuments of purposeful design. The narrative unfolds across three thoughtfully structured sections, documenting pivotal moments, core identities, and defining figures that established Braun's enduring legacy.

New photography reveals the considered geometry of Braun's most celebrated creations—each piece a meditation on purposeful restraint. Rare archival materials—correspondence, sketches, internal documents—illuminate the creative process behind objects that elevated the ordinary into the essential. 

Published by Phaidon
Hardback, 11 3/8 × 9 7/8"
424 pages, 500 illustrations

These carefully chosen and crafted pieces represent a considered mix of the esoteric and the highly pragmatic. Many of these simple things reflect the hand of the artisan or the quiet genius of the inventor. They are useful in ways that are difficult to quantify but, if pressed, we would say they make life a little more efficient and a lot more beautiful.

We would be great together -

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